seo-schema – Marketing & SEO skill for AI agents

Supporting material availability

This catalog copy contains the inline guidance below, but does not include the following supporting paths. They are external prerequisites, not bundled files:

• <support-root>/references/schema-types.md

Obtain the required material from the [declared upstream source](https://github.com/AgriciDaniel/claude-seo), or from a user-provided installation of that source. Resolve each path relative to that installation, inspect its contents, and verify any applicable license and execution prerequisites. Do not run a command or claim a referenced procedure was followed until its required file exists. Do not fabricate the missing scripts or treat an unrelated file with the same name as equivalent. Independent steps fully documented here can proceed within the user’s authorized scope; report any dependent step as unavailable.

Schema Markup Analysis & Generation

When to Use

• Use when detecting, validating, or generating Schema.org structured data.
• Use when the user asks about JSON-LD, rich results, or markup opportunities.
• Use when schema validation is the main task, rather than a broader SEO audit.

Detection

1. Scan page source for JSON-LD <script type="application/ld+json">

2. Check for Microdata (itemscope, itemprop)

3. Check for RDFa (typeof, property)

4. Always recommend JSON-LD as primary format (Google's stated preference)

Validation

• Check required properties per schema type
• Validate against Google's supported rich result types
• Test for common errors:
• Missing @context
• Invalid @type
• Wrong data types
• Placeholder text
• Relative URLs (should be absolute)
• Invalid date formats
• Flag deprecated types (see below)

Schema Type Status (historical snapshot, verify before use)

Schema.org vocabulary validity and Google rich-result eligibility are different. A retired Google result feature does not make its Schema.org type invalid; check current official documentation for the actual search surface before deleting otherwise truthful markup. schema/templates.json is not bundled.

Read references/schema-types.md for the full list. Key rules:

ACTIVE (recommend freely):

Organization, LocalBusiness, SoftwareApplication, WebApplication, Product (with Certification markup as of April 2025), ProductGroup, Offer, Service, Article, BlogPosting, NewsArticle, Review, AggregateRating, BreadcrumbList, WebSite, WebPage, Person, ProfilePage, ContactPage, VideoObject, ImageObject, Event, JobPosting, Course, DiscussionForumPosting

VIDEO & SPECIALIZED (recommend freely):

BroadcastEvent, Clip, SeekToAction, SoftwareSourceCode

See schema/templates.json for ready-to-use JSON-LD templates for these types.

> JSON-LD and JavaScript rendering: Per Google's December 2025 JS SEO guidance, structured data injected via JavaScript may face delayed processing. For time-sensitive markup (especially Product, Offer), include JSON-LD in the initial server-rendered HTML.

RESTRICTED (only for specific sites):

• FAQ: ONLY for government and healthcare authority sites (restricted Aug 2023)

Historical Google rich-result retirements (not vocabulary invalidation):

• HowTo: Rich results removed September 2023
• SpecialAnnouncement: Deprecated July 31, 2025
• CourseInfo, EstimatedSalary, LearningVideo: Retired June 2025
• ClaimReview: Retired from rich results June 2025
• VehicleListing: Retired from rich results June 2025
• Practice Problem: Retired from rich results late 2025
• Dataset: Retired from rich results late 2025
• Book Actions: Deprecated then reversed, still functional as of Feb 2026 (historical note)

Generation

When generating schema for a page:

1. Identify page type from content analysis

2. Select appropriate schema type(s)

3. Generate valid JSON-LD with all required + recommended properties

4. Include only truthful, verifiable data. Use placeholders clearly marked for user to fill

5. Validate output before presenting

Common Schema Templates

Organization

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Company Name]",
  "url": "[Website URL]",
  "logo": "[Logo URL]",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Phone]",
    "contactType": "customer service"
  },
  "sameAs": [
    "[Facebook URL]",
    "[LinkedIn URL]",
    "[Twitter URL]"
  ]
}

LocalBusiness

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street]",
    "addressLocality": "[City]",
    "addressRegion": "[State]",
    "postalCode": "[ZIP]",
    "addressCountry": "US"
  },
  "telephone": "[Phone]",
  "openingHours": "Mo-Fr 09:00-17:00",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[Lat]",
    "longitude": "[Long]"
  }
}

Article/BlogPosting

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Title]",
  "author": {
    "@type": "Person",
    "name": "[Author Name]"
  },
  "datePublished": "[YYYY-MM-DD]",
  "dateModified": "[YYYY-MM-DD]",
  "image": "[Image URL]",
  "publisher": {
    "@type": "Organization",
    "name": "[Publisher]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Logo URL]"
    }
  }
}

Output

• SCHEMA-REPORT.md: detection and validation results
• generated-schema.json: ready-to-use JSON-LD snippets

Validation Results

| Schema | Type | Status | Issues |

|--------|------|--------|--------|

| ... | ... | ✅/⚠️/❌ | ... |

Recommendations

• Missing schema opportunities
• Validation fixes needed
• Generated code for implementation

Error Handling

| Scenario | Action |

|----------|--------|

| URL unreachable | Report connection error with status code. Suggest verifying URL and checking if the page requires authentication. |

| No schema markup found | Report that no JSON-LD, Microdata, or RDFa was detected. Recommend appropriate schema types based on page content analysis. |

| Invalid JSON-LD syntax | Parse and report specific syntax errors (missing brackets, trailing commas, unquoted keys). Provide corrected JSON-LD output. |

| Deprecated schema type detected | Flag the deprecated type with its retirement date. Recommend the current replacement type or advise removal if no replacement exists. |

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.