cro-review – Marketing & SEO skill for AI agents

/c-level-agents:cro-review [plan] — Pipeline-paranoid interrogation of revenue, win rate, NRR, and ramp time. Use when the forecast misses pipeline coverage, win rates drop, or before scaling the sales team.

Marketing & SEOSKILL.mdClaude Code · Codex · Hermes · DeepSeek

Install the cro-review skill with one command

Pick the tool you use, copy the command and paste it in your terminal. The skill lands in that tool's skills folder and is ready in your next session.

Claude Code

mkdir -p ~/.claude/skills && curl -fsSL https://skill.dn1nguoi.com/z/cro-review-a3175.tgz | tar xz -C ~/.claude/skills

Call it in Claude Code: /cro-review – then describe the task you want done.

Codex

mkdir -p ~/.codex/skills && curl -fsSL https://skill.dn1nguoi.com/z/cro-review-a3175.tgz | tar xz -C ~/.codex/skills

Call it in Codex: $cro-review – then describe the task you want done.

Hermes Agent

mkdir -p ~/.hermes/skills && curl -fsSL https://skill.dn1nguoi.com/z/cro-review-a3175.tgz | tar xz -C ~/.hermes/skills

Call it in Hermes Agent: /cro-review – then describe the task you want done.

DeepSeek

mkdir -p ~/.deepcode/skills && curl -fsSL https://skill.dn1nguoi.com/z/cro-review-a3175.tgz | tar xz -C ~/.deepcode/skills

Call it in DeepSeek: /cro-review – then describe the task you want done.

SKILL.md content

/c-level-agents:cro-review — CRO Forcing Questions

Command: /c-level-agents:cro-review <plan>

The pipeline-paranoid operator pressure-tests revenue assumptions. Six questions that surface next-quarter pain this quarter.

When to Run

Before committing to a quarterly revenue target
Before changing sales motion (PLG ↔ sales-led, mid-market ↔ enterprise)
Before hiring a batch of reps
When pipeline coverage drops below 3x
When NRR is trending down

The Six CRO Questions

1. Pipeline Coverage

What is pipeline coverage for the current quarter, by stage?

Inbound-heavy: 3x. Outbound-heavy: 4x. Below either threshold = act now.
Stage-weighted, not just total.

2. Win Rate Trajectory

What's win rate this quarter vs the last 4 — and what's the leak point?

Stage-by-stage conversion.
If a single stage softens, identify why before forecasting.

3. NRR Decomposition

What's gross retention, contraction, and expansion separately?

NRR alone hides churn.
A 110% NRR with 95% gross retention is different from 110% with 80%.

4. Ramp Time

For the last 4 hires, how many days to first deal and to quota?

If ramp > 90 days at growth stage, hiring profile or enablement is broken.
Forecasted hires must build in ramp.

5. Discount Discipline

What's the median discount this quarter vs last 4? Where is it creeping?

Discount creep is the leading indicator of pricing or positioning weakness.
Cap discounts by approver tier.

6. Pipeline Source Mix

What % of pipeline is marketing-sourced, sales-sourced, partner-sourced?

If one source dominates > 80%, you have concentration risk.
Cross-check with cs-cmo-advisor.

Workflow

python ${CLAUDE_PLUGIN_ROOT}/vendor/c-level-advisor/cro-advisor/scripts/revenue_forecast_model.py
python ${CLAUDE_PLUGIN_ROOT}/vendor/c-level-advisor/cro-advisor/scripts/churn_analyzer.py

Output Format

# CRO Review: <plan>
**Date:** YYYY-MM-DD

## Pipeline
- Coverage: X.Xx (target 3x+)
- Win rate: X% (4Q trend: ↑ / → / ↓)
- Top leaking stage: <name>

## Retention
- Gross retention: X%
- NRR: X%
- Expansion: X%
- Contraction: X%

## Ramp
- New hires last quarter: N
- Median days to first deal: X
- Median days to quota: X

## Discount
- Median discount this quarter: X%
- Trend vs 4Q ago: <delta>

## Source Mix
- Marketing: X% | Sales: X% | Partner: X%

## Verdict
🟢 ON PLAN | 🟡 GAP | 🔴 PIPELINE CRISIS

## Next Steps
[3 concrete actions]

Routing

/c-level-agents:cfo-review — does this hit the cash plan?
/c-level-agents:cmo-review — is pipeline source-mix healthy?
/c-level-agents:execute — quarterly plan if GREEN
/c-level-agents:boardroom — if RED

Agent: [cs-cro-advisor](../../agents/cs-cro-advisor.md)
Skill: [cro-advisor](${CLAUDE_PLUGIN_ROOT}/vendor/c-level-advisor/cro-advisor/SKILL.md)
Execution: ../../../business-growth/

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Version: 1.0.0

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